Twitter in a Day

Duration: One day course: 10am – 5pm, including lunch.
Available Dates: Fri 18 May
Venue: Reed Media offices, London
Tutor: Jon Reed

Also available in-house - contact Jon for details.

Includes a free copy of Jon Reed’s book Get Up to Speed with Online Marketing PLUS a PDF copy of Jon Reed’s ebook The Publishing Talk Guide to Twitter.

Twitter is one of the most important social media marketing tools, yet the one that causes most confusion. Find out everything you wanted to know about Twitter but were afraid to ask on this one-day workshop. Master the tools, technicalities and best practice of the medium; and learn how to build followers, manage multiple Twitter accounts and make the most of third-party Twitter tools.

Aims

Twitter is an Internet phenomenon, yet is the social media tool that confuses more than most. With over 200 million users, it has become mainstream, and is a vital place to reach your market. This workshop offers a strategic overview of Twitter and takes you step-by-step through the tools and techniques needed to make the most of it for marketing.

What you will need:

• A wireless-enabled laptop to make the most of the practical exercises. Free wi-fi is provided.
• No experience of Twitter or social media is needed.

Learning Outcomes

By the end of the session participants will:

• have created, customized and/or improved their Twitter account(s)
• understand how Twitter fits into their online marketing strategy
• be able to enhance their use of Twitter with third-party Twitter tools
• have a plan for managing their Twitter content and multiple accounts
• have lots of ideas for what to tweet – and the confidence to use Twitter effectively and appropriately.

Your Learning Package includes:

• one-day workshop
• FREE copy of Jon Reed’s book Get Up to Speed with Online Marketing
• PDF download of The Publishing Talk Guide to Twitter
• online access to PDFs of resources, worksheets and slides
• follow-up support via an online discussion board
• 20 pages of PDF handouts, planning tools, step-by-step worksheets and handy cheatsheets
• A Certificate of Attendance that may be used as evidence of training to count towards your Continuing Professional Development (CPD) target.

Agenda

MORNING
The morning session will look at the strategy and technology involved in creating and maintaining a successful Twitter presence.

• 10.00 - Welcome and Objectives – Why use Twitter?
• 10.15 -  Introducing Twitter –  an overview of Twitter, its cultural impact and its marketing possibilities. How does Twitter actually work, and how can you promote your business or product in only 140 characters? What does all the jargon mean? We will also consider the dos and don’ts of Twitter etiquette.
• 11.00 - Twitter Strategy – Where does Twitter sit in your online marketing strategy and in the ‘sales funnel’? Who are you trying to reach? How will you manage the workload? What goals will you set and how will you measure success? We will return to the topic of Twitter management in the afternoon session.
• 11.30 - Setting up your Twitter account. If you don’t already have a Twitter account, one or more of these can easily be set up in the session. We will look at types of Twitter accounts, choosing suitable name(s), customizing the look of your Twitter profile page, and getting to grips with Twitter terminology.
• 12.00 – Building a Following – Who do you follow, and how do you build your followers?

12.30 – 13.30 LUNCH

AFTERNOON
In the afternoon session we will look at how to make the most of your Twitter account(s).

• 13.30 - What do I Tweet? – What do you actually tweet, and how often? We will look at choosing topics to tweet about, finding and sharing suitable content, getting tone of voice right, and how to use replies and retweets effectively. We will also look at ways to share weblinks, and how to use hashtags.
• 14.30 - Managing Twitter – Keeping the content coming on your Twitter account can be challenging – especially once you have several accounts. We will look at planning your content, managing the workload with automated and scheduled tweets, linking Twitter to other social networks and blogs, and managing multiple accounts with social media dashboards.
• 15.30 - Enhancing  Twitter - Choosing and using third-party Twitter tools.
• 16.00 – Advanced Twitter Marketing – We will look at ways of using Twitter in specific marketing campaigns including time-limited discounts, Q&As, giveaways and tweetups.
• 16.30 - Questions and Discussion – Wrap-up, discussion and action points.
• 17.00  END

Follow-up

Participants will have access to a secure area of the Reed Media website, where they will be able to download slides and handouts. Handouts will be made available in advance of the session, and slides uploaded after the session. Follow-up questions relating to the session may be submitted via the online discussion board.

About Jon Reed

Jon Reed is a social media consultant who previously worked in academic publishing for 10 years, including as publishing director for McGraw-Hill.

He is the author of Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and much more (FT Prentice Hall, 2010) and lectures on social media on a number of courses, including at Birkbeck, Brunel, Bath Spa and City Universities.

His blog, Publishing Talk, is a key destination site for authors and publishers wanting to learn more about the marketing possibilities of social media. It has around 200,000 followers on Twitter, making it one of the most followed Twitter accounts in the publishing world, and the most influential according to Twitter directory WeFollow.

You can find Jon on Twitter at @jonreed, @publishingtalk, @getuptospeed – and @reedmedia.

Publications

• The Publishing Talk Guide to Blogging (Reed Media, in preparation)
• The Publishing Talk Guide to Twitter (Reed Media, 2011)
• Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and much more (FT Prentice Hall, 2010)
• “Small and Mighty”, The Deal: The Official Magazine of the London Book Fair, Spring 2009, pp12-14 (available at publishingtalk.eu)
• “Time to Talk”, The Deal: The official magazine of the London Book Fair (Spring 2008), pp12-15 (available at publishingtalk.eu)
• “Selling Yourself Online”, The Writer’s Handbook 2009, Palgrave Macmillan (July 2008), pp9-13

Booking

Cost: £347 +VAT per participant. Includes:

• refreshments
• lunch
• PDFs of resources, worksheets and slides, which can be accessed online
• FREE copy of Get Up to Speed with Online Marketing
• FREE follow-up support via the discussion board on the resource site.

Earlybird discounts may be available – and an extra 10% discount is available for mailing list subscribers.

Places available: this workshop usually runs with a minimum of 6 and a maximum of 10 participants.

Booking: Book online with PayPal, credit card or by requesting a traditional invoice.

Cancellations: You can cancel 4 weeks or more before a workshop for a full refund. For cancellations of 1-4 weeks before a workshop, a charge of 50% of the course fee will apply unless we can re-fill the place or you can substitute a delegate. We cannot issue refunds for cancellations within 1 week of a workshop, and the full fee will apply. We reserve the right to cancel workshops at short notice if dates are under-subscribed, in which case you may opt for a full refund or a place on another workshop. Please check with us prior to making travel arrangements, unless we’ve confirmed the date by sending you a login to the workshop resource site.

This workshop can also be run as an in-house training course. Contact Jon for more information.