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Kickstart your social media marketing with one of our workshops! Learn how to market your business or organization effectively with blogs, podcasts, video, Flickr, Twitter, Facebook, social bookmarking, Second Life and more.
Jon Reed has run social media workshops and in-house training for large organizations, including Pearson and the BIG Lottery Fund, for the last few years. He also lectures on social media on several university courses.He is currentlt writing a book called Get Up to Speed with Online Marketing: What you need to know and do to grow your business (FT Prentice Hall, 2010).
Interested in an in-house workshop? Contact us to discuss your training needs.
Our introductory half-day workshops for the three main groups we work with – publishers, nonprofits and small businesses – include specific advice, case studies and resources relevant to your sector. These sessions cover the broad range of social media tools, together with principles for using any social media tool appropriately and effectively.
Using case studies and examples of best (and worst!) practice, and packed with practical tips, these workshops will enable you to start developing your social media marketing strategy by providing a non-technical overview of concepts and approaches to using social media for marketing purposes, combined with a rigorous strategic approach to choosing and using tools, and planning and measuring campaigns.
What previous delegates say:
A really useful and informative course – I came away with lots of new ideas.
Shereen Muhyeddeen, Marketing Executive, Palgrave Macmillan
Very relevant, lots of extremely useful information – the speaker was obviously very well informed on the topic.
Alex O’Loughlin, Wiley Publishing
The workshop was an excellent introduction into the burgeoning world of social media.
Debbie Vaughan, Marketing Manager, Royal Society Publishing
Extensive handouts and materials include a comprehensive 7-page glossary of social media terms, a 10-page compendium of social media tools, plus marketing planning tools and further reading.
The emphasis is more on the culture of social media than the technology – the context for using social media, which tools to use, when to use them, how to use them effectively to meet marketing aims and objectives – and how to measure your results. You will also come away equipped to think strategically about your use of social media, and develop your own social media marketing plans.
Find out more about our workshops for: Publishers, Nonprofits and Small Businesses.
Have you taken one of our workshops? Let us know what you thought, how we can improve, and what future workshops you would like to see with our Workshop Feedback Form.
