Course Overview
Are you ready to get started with social media marketing but don’t know where to begin? This practical one-day workshop based on Jon Reed’s book Get Up to Speed with Online Marketing will give you a solid foundation. You will soon be up and running with a marketing plan and social media that you’ll create during the day.
Learning Outcomes
By the end of the session you will:
- have a social media marketing plan
- know how social media can help your businesses
- have created some social media accounts
- have the confidence to use a range of tools
- be able to measure your results.
Your Learning Package Includes:
- one-day workshop
- FREE copy of Jon Reed’s book Get Up to Speed with Online Marketing
- lots of handouts, planning tools and templates
- online access to PDFs of resources
- follow-up support via a discussion board
- a Certificate of Attendance.
Morning
The morning session will provide an overview of principles, and get you started with social media content.
- 10.00 – Welcome and Objectives
- 10.15 – Principles of Social Media
- 11.00 – Business Blogging – ACTIVITY: Starting your WordPress.com blog
- 12.00 – Podcasting for Business
- 12.30 – Video for Business
13.00 – 14.00 LUNCH
Afternoon
In the afternoon session we will focus on spreading your brand message with social networks.
- 14.00 – Facebook – ACTIVITY: Creating pages or groups
- 14.45 – LinkedIn and Twitter – ACTIVITY: Optimizing your LinkedIn presence OR Creating a compelling Twitter presence
- 16.15 – Planning your Social Media Marketing – ACTIVITY: Writing your one-page marketing plan
- 16.40 – Questions and Discussion – Wrap-up, action points.
17.00 END
Tutor Profile
Jon Reed has taught social media for 10 years – since its earliest days – and is the author of Get Up to Speed with Online Marketing: How to use Websites, Blogs, Social Networking and More to Promote Your Business (2nd edition, Pearson Business, 2013). He has lectured on social media on a number of university courses, including at Birkbeck, City, Brunel, Bath Spa, Kingston and UCL, speaks at conferences and runs in-house training for large organizations.
He previously worked in academic publishing for 10 years, including as publishing director for McGraw-Hill. He runs the blog Publishing Talk, which has over 330,000 followers on Twitter.
Jon also enjoys photography, writing screenplays and listening to The Archers on Radio 4.
Image © Krystyna FitzGerald-Morris
Book online
For more information on this workshop, see the Eventbrite booking page.
