Social Media for Business

This practical workshop will get you started with social media in a day.

Date and Time: Thursday 27 April 2017, 10am – 5pm
Location: Central London (venue TBC)
Capacity: 12 places
Tutor: Jon Reed – author of Get Up to Speed with Online Marketing.

More information and book online

Course Overview

Are you ready to get started with social media marketing but don’t know where to begin? This practical one-day workshop based on Jon Reed’s book Get Up to Speed with Online Marketing will give you a solid foundation. You will soon be up and running with a marketing plan and social media that you’ll create during the day.

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Learning Outcomes

By the end of the session you will:

  • have a social media marketing plan
  • know how social media can help your businesses
  • have created some social media accounts
  • have the confidence to use a range of tools
  • be able to measure your results.
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Your Learning Package Includes:

  • one-day workshop
  • FREE copy of Jon Reed’s book Get Up to Speed with Online Marketing
  • lots of handouts, planning tools and templates
  • online access to PDFs of resources
  • follow-up support via a discussion board
  • a Certificate of Attendance.

Morning

The morning session will provide an overview of principles, and get you started with social media content.

  • 10.00 – Welcome and Objectives
  • 10.15 Principles of Social Media
  • 11.00Business BloggingACTIVITY: Starting your WordPress.com blog
  • 12.00Podcasting for Business
  • 12.30Video for Business

13.00 – 14.00 LUNCH

Afternoon

In the afternoon session we will focus on spreading your brand message with social networks.

  • 14.00Facebook ACTIVITY: Creating pages or groups
  • 14.45LinkedIn and Twitter – ACTIVITYOptimizing your LinkedIn presence OR Creating a compelling Twitter presence
  • 16.15 Planning your Social Media Marketing –  ACTIVITY: Writing your one-page marketing plan
  • 16.40 – Questions and Discussion –  Wrap-up, action points.

17.00  END

Jon Reed

Tutor Profile

Jon Reed has taught social media for 10 years – since its earliest days – and is the author of Get Up to Speed with Online Marketing: How to use Websites, Blogs, Social Networking and More to Promote Your Business (2nd edition, Pearson Business, 2013). He has lectured on social media on a number of university courses, including at Birkbeck, City, Brunel, Bath Spa, Kingston and UCL, speaks at conferences and runs in-house training for large organizations.

He previously worked in academic publishing for 10 years, including as publishing director for McGraw-Hill. He runs the blog Publishing Talk, which has over 330,000 followers on Twitter.

Jon also enjoys photography, writing screenplays and listening to The Archers on Radio 4.
Image © Krystyna FitzGerald-Morris

Book online

For more information on this workshop, see the Eventbrite booking page.

Book now
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