People buy books online, so it is essential that they are marketed there. Go beyond your company or author website by reaching readers where they spend much of their time online: on social media. Using examples from the publishing industry, this course for publishers and authors covers the key tools, approaches and strategies you need.
By the end of the session you will:
- have an online book marketing plan
- understand how social media can be used to promote books
- have the confidence to use a range of online marketing tools
- be able to measure your results.
Your Learning Package Includes:
- one-day workshop
- FREE copy of Jon Reed’s book Get Up to Speed with Online Marketing
- lots of handouts, planning tools and templates
- online access to PDFs of resources
- follow-up support via a discussion board
- a Certificate of Attendance.
The morning session will provide an overview of principles, and introduce content marketing.
- 10.00 – Welcome and Objectives
- 10.15 – Online Marketing Concepts and Approaches
- 11.00 – Making the Most of Amazon
- 11.15 – Content Tools: Blogging – How to start a blog, what to write and how to use it to drive book sales
- 12.00 – Content Tools: Podcasting – Using audio to promote books.
12.30 – 13.30 LUNCH
In the afternoon session we will finish looking at content, then move on to promoting your content with social networks.
- 13.30 – Content Tools: Video and Images
- 14.15 – Using Social Networks – Facebook, LinkedIn, Twitter, Goodreads
- 15.45 – Social Media Strategy – How to write a one-page marketing plan, and measure your results
- 16.30 – Questions and Discussion – Wrap-up, discussion and action points.
Jon Reed has taught social media for 10 years – since its earliest days – and is the author of Get Up to Speed with Online Marketing (2nd edition, Pearson Business, 2013). He has lectured on social media on a number of university courses, including at Birkbeck, City, Brunel, Bath Spa, Kingston and UCL, speaks at conferences and runs in-house training for large organizations. He has also taught a series of Guardian Masterclasses on social media for authors.
He previously worked in academic publishing for 10 years, including as publishing director for McGraw-Hill. He runs the blog Publishing Talk, which has over 330,000 followers on Twitter.
Jon also enjoys photography, writing screenplays and listening to The Archers on Radio 4.
Image © Krystyna FitzGerald-Morris