Have you resolved to improve your social media skills this year? Get some training that takes a day and lasts all year.
Whether you’re looking for an introduction to social media marketing, something to help you manage social media within your organization, or want to learn more about blogging or Twitter, there’s a one-day course to help you achieve your objectives.
Every workshop is led by Jon Reed, and each place booked comes with a free copy of his bestselling book Get Up to Speed with Online Marketing. Some also come with an ebook, and all come with stacks of handouts and worksheets. A PDF handout of the slides is also available after the session. An online resource site for each workshop provides a place to download materials and ask follow-up questions via a discussion board.
This year’s workshops include:
Are you ready to get started with social media marketing but don’t know where to begin? This practical one-day workshop will give you a solid foundation in social media marketing, and get you up and running with a marketing plan and social media such as blogs, Facebook pages and Twitter accounts that you will create during the day. If you are new to running a social media campaign, this workshop will give you the knowledge and confidence to put your ideas into action straight away. More…
People buy books online, so it is essential that they are marketed there. Go beyond your company website by reaching readers where they spend much of their time online: on social media sites. Using examples from the publishing industry, this course covers the key tools, approaches and strategies you need. You will return to the office with the confidence to create your own social media campaigns. More…
While most organizations now use some form of social media, for many there comes a time when policies, guidelines and strategies need implementing, procedures need working out, and strategies for managing time, people and resources need thinking through. Through a combination of presentation, discussion and activity, this workshop will provide managers with the tools they need to empower their staff to use social media marketing appropriately and with confidence. More…
Twitter is the social media tool that intrigues and confuses more than most. With over 200 million users, it is a great way to reach your community – but how can you make the most of it? This workshop explains all you need to know about Twitter including the technicalities, ettiquette and best practice of the medium, how to build followers, automate your tweets with scheduling, tweet your blog, run Q&As and giveaways, and which third-party Twitter tools to use. More…
Blogging is the essential starting point for your social media strategy. It powers the content engine needed to engage people on social networks and drive traffic to your website. This practical one-day workshop covers the technicalities of setting up a blog, how to use a blog strategically, what to write, how to manage the workload – and how to make money from blogging. More…
Bespoke workshops and in-house training also available – contact Jon for details
What people say about Reed Media workshops
You’ve turned me from terrified and skeptical to proactive social networker in one day!
Anne Buckle, Communications Administrator, Newcastle Institute for Research on Sustainability
Jon provided invaluable training to myself and my marketing colleagues (in the MEAC – Middle East, Africa, Caribbean and Turkey – division at Pearson) through a one-day workshop. His knowledge, pre and post-workshop support as well as understanding of the needs of our business ensured the workshop was a huge success and very inspirational.
Rachel Turner, Pearson Education
Jon ran a two hour workshop for 30+ publishers at the Inpress Digital Conference on social media marketing, in June 2010. The bespoke training session he delivered was perfectly pitched, with a great balance of information, advice and useful tips. All the attendees left inspired and motivated
Rachael Ogden, Managing Director, Inpress
The small workshop format allowed for a good exchange of ideas and discussion of the practicalities of each option. It felt very targeted to our needs. It was an excellent event which has fired up my enthusiasm for social media.
Julia Garvey, Marketing Manager, Rising Stars
A really useful and informative course – I came away with lots of new ideas.
Shereen Muhyeddeen, Marketing Executive, Palgrave Macmillan
Very relevant, lots of extremely useful information – the speaker was obviously very well informed on the topic.
Alex O’Loughlin, Wiley Publishing
The workshop was an excellent introduction into the burgeoning world of social media.
Debbie Vaughan, Marketing Manager, Royal Society Publishing
Training materials to kick-start your campaign
All courses include a free copy of Jon Reed’s book Get Up to Speed with Online Marketing. Some also come with downloadble PDF ebooks.
Workshops prices have been held at last year’s rate of £347 +VAT per delegate, including all materials and access to the online resource site. Earlybird discounts are often available.
About Jon Reed
Jon Reed is an author and social media consultant who previously worked in academic publishing for 10 years, including as publishing director for McGraw-Hill.
He has helped thousands of people use social media for marketing through his writing, speaking and teaching. His bestselling book Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and much more was published by FT Prentice Hall in 2010. Jon lectures on social media on a number of undergraduate and postgraduate courses, including at Birkbeck, Brunel, Bath Spa, Kingston and City Universities.
His blog, Publishing Talk, is a key destination site for authors and publishers wanting to learn more about the marketing possibilities of social media. With around 200,000 followers on Twitter, it is one of the most followed Twitter accounts in the publishing world, and the most influential according to Twitter directory WeFollow.
- The Publishing Talk Guide to Blogging (Reed Media, in preparation)
- The Publishing Talk Guide to Twitter (Reed Media, 2011)
- Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and much more (FT Prentice Hall, 2010)
- “Small and Mighty”, The Deal: The Official Magazine of the London Book Fair, Spring 2009, pp12-14 (available at publishingtalk.eu)
- “Time to Talk”, The Deal: The official magazine of the London Book Fair (Spring 2008), pp12-15 (available at publishingtalk.eu)
- “Selling Yourself Online”, The Writer’s Handbook 2009, Palgrave Macmillan (July 2008), pp9-13
Don’t get left behind – get up to speed with social media. Get in touch today.