We regularly undertake market research for our clients to inform new product development, provide market analysis, and inform strategy. Research methods include online surveys, telephone interviews and focus groups, and we provide detailed research reports, data analysis and primary data sets.

We have completed over a dozen projects, often with publishing clients, which may or may not have a social media focus. These have included:

• Focus groups with undergraduate students to gather market feedback on new projects
• A research project for an educational publisher to inform the development of a social media project, comprising online surveys with students and academics, and competition analysis
• Research projects for educational publishers to inform new publishing opportunities, involving online surveys, telephone interviews and data mining.

Whatever the size of your project, we can help you stay market-focused with research evidence.