Publishing Talk- Room to Write – Liz Fenwick June 14, 2013This article originally appeared in Publishing Talk Magazine issue 4. Not all romantic novelists dictate their novels reclining on a chaise longue. Liz Fenwick tells us where she writes – and finds inspiration. When I say I’m a novelist, a … Read more → […]Liz Fenwick
- Bologna Children’s Book Fair 2013 April 3, 2013Did you miss this year’s Bologna Children’s Book Fair? Never fear – our intrepid Bologna Correspondent Lucy Coats shares all the fun of the Fair. The rights-selling frenzy at Bologna Children’s Book Fair starts on a Monday, and as ever, … Read more → […]Lucy Coats
- Room to Write – Liz Fenwick June 14, 2013
- Get Up to Speed with Online Marketing
- 7 Principles of Social Media Marketing January 14, 2013Whichever social media tool(s) you use, there are certain unwritten rules for using them. People don’t always like it when you break them. Understanding of the culture of social media is important. If you adhere to the following principles, you shouldn’t go too far wrong: Be authentic, open, transparent. If there’s one thing you take […]
- Email Marketing and the Sales Funnel November 14, 2012In Chapter 1 of Get Up to Speed with Online Marketing, we look at the concept of the sales funnel, and how traditional and online marketing methods loosely map on to the stages of awareness, consideration, conversion, commitment and loyalty. The traditional marketing method of direct mail and the online marketing method of email marketing […]
- 7 Principles of Social Media Marketing January 14, 2013
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