Category Archives: Tutorials

10 things to include in your Social Media Policy

Do You Need a Social Media Policy? Social media is more mainstream than ever, with most businesses at least aware of blogging, Facebook and Twitter – even if they aren’t using them routinely. Many medium to large sized organizations have … Continue reading

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HOW TO: increase your followers on Twitter

Once you’re on Twitter with a nice branded profile, tweeting appropriately and engagingly and following key people in your community, it’s time to build your followers. Why do you want to do this? Because building followers on Twitter is like … Continue reading

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HOW TO: Organize a tweetup

This article is a revised and edited version of one that appeared on Publishing Talk on 24 Dec 09. Social media types are coming out of their bedrooms and emerging, blinking into the light of real-life social interaction! Actually, I … Continue reading

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HOW TO: Use tags in your Facebook status

One of the things that make the social media world go round is tagging. In Facebook, you can already tag people in embarrassing photographs, as any Human Resources department can tell you as they screen interview candidates. You can also … Continue reading

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HOW TO: followfriday

It’s Friday, which can mean only one thing: across the Twitterverse, people are recommending other people to follow using the hashtag #followfriday. For those new to Twitter, hashtags can be confusing. #followfriday is the most prolific of these, and a … Continue reading

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