10 ways to find your online community

10 ways to find your online community

Once you are clear about your marketing aims and objectives, it’s time to think about your online community: who are you trying to reach – and where can you find them? Who is your community of interest? Online marketing works best in niches. Aim to build a...
How to set social media marketing goals

How to set social media marketing goals

While you can rush ahead and set up a WordPress blog and a Twitter account, you’ll get more out of
 your marketing if you set out some marketing aims and objectives first. It’s tempting to start with the tools themselves – but take a step back. Always make your...
5 steps to a successful social media marketing plan

5 steps to a successful social media marketing plan

Do you use social media to market yourself, your business or your organization? The whole process can seem daunting and overwhelming at first. Where do you begin? The essential first step is a social media marketing plan. Whatever size of organization you are –...
Social media is mainstream. Are you up to speed?

Social media is mainstream. Are you up to speed?

When my book Get Up to Speed with Online Marketing first published in 2010, you might have needed some persuading that social media marketing was something you needed to do. Today, you may need little convincing. There is no longer a battle between social media and...
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