Reed Media Blog

Our latest posts on social media, digital strategy and more.

10 ways to find your online community

Once you are clear about your marketing aims and objectives, it’s time to think about your online community: who are you trying to reach – and where can you find them? Online marketing works best in niches. Think of your target market as an identifiable niche community that you can reach online. A “community of interest”.

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How to set social media marketing goals

It’s tempting to jump in and start a blog or Twitter account – but take a step back. Always make your marketing aims and objectives your starting point. Social media tools are not, in themselves, the connection with your customers: they are simply tools that you use to connect with customers.

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How to build an effective content strategy

For authors and publishers, content is their bread and butter. But content no longer just mean the products they publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.

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Social media is mainstream. Are you up to speed?

There is no longer a battle between social media and mainstream marketing. Social media is the mainstream. Facebook has over 1.4 billion users, Twitter has over 300 million monthly active users, and people spend more time on social networks than they do on email. Are you up to speed yet?

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RSS Get Up to Speed with Online Marketing

  • The marketing revolution: from megaphones to martinis
    The evolution of the Web has in turn led to a marketing revolution. The change is not just in technology but in culture. Hard selling has been replaced by social engagement. Instead of indiscriminately shouting sterile corporate marketing messages at people who may or may not be interested in your product or service, today you […]

RSS Publishing Talk

  • Brexit: What does it mean for the publishing industry? March 29, 2017
    This year's London Book Fair featured a panel discussion about the topical issue of the day: “Brexit: Good News or Bad News for the Publishing Industry?” And (spoiler alert) the answer from delegates was a resounding “Bad News” - by a margin of 140-0. But what do you think? The post Brexit: What does it […]
    Jon Reed
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