Reed Media BlogOur latest posts on social media, digital strategy and more.
Education is the next social media boom. The way in which we learn is primed to burst out of the school gate and onto the information superhighway towards the artificially intelligent platforms of tomorrow. Are we prepared for the challenges and opportunities?read more
Once you are clear about your marketing aims and objectives, it’s time to think about your online community: who are you trying to reach – and where can you find them? Online marketing works best in niches. Think of your target market as an identifiable niche community that you can reach online. A “community of interest”.read more
It’s tempting to jump in and start a blog or Twitter account – but take a step back. Always make your marketing aims and objectives your starting point. Social media tools are not, in themselves, the connection with your customers: they are simply tools that you use to connect with customers.read more
Do you use social media to market yourself, your business or your organization? The whole process can seem daunting and overwhelming at first. Where do you begin? The essential first step is a social media marketing plan.read more
For authors and publishers, content is their bread and butter. But content no longer just mean the products they publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.read more
There is no longer a battle between social media and mainstream marketing. Social media is the mainstream. Facebook has over 1.4 billion users, Twitter has over 300 million monthly active users, and people spend more time on social networks than they do on email. Are you up to speed yet?read more