Reed Media Blog

Our latest posts on social media, digital strategy and more.

How to build an effective content strategy

For authors and publishers, content is their bread and butter. But content no longer just mean the products they publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.

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Social media is mainstream. Are you up to speed?

There is no longer a battle between social media and mainstream marketing. Social media is the mainstream. Facebook has over 1.4 billion users, Twitter has over 300 million monthly active users, and people spend more time on social networks than they do on email. Are you up to speed yet?

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RSS Get Up to Speed with Online Marketing

  • The marketing revolution: from megaphones to martinis
    The evolution of the Web has in turn led to a marketing revolution. The change is not just in technology but in culture. Hard selling has been replaced by social engagement. Instead of indiscriminately shouting sterile corporate marketing messages at people who may or may not be interested in your product or service, today you […]

RSS Publishing Talk

  • Why your book is your greatest marketing tool October 17, 2016
    The book used to be the thing you marketed. Today it’s also a tool to market yourself or your business. Business coach, content consultant and publisher Alison Jones shares her advice for using self-publishing as a business strategy.
    Alison Jones
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