Create Your own Social Media

Create Your own Social Media

Create your own social media marketing campaign on our new practical one-day workshop. This hands-on session enables you to create marketing plans and produce social media within the day.

Confused by Social Media?

Confused by Social Media?

We help you understand social media marketing. We run workshops, offer advice, conduct research, and create the media itself: websites, blogs, podcasts and video.

Social Media Workshops

Social Media Workshops

Our workshops will help you get the most out of social media marketing. We run courses for publishers, nonprofits and small businesses. Whether you're completely new to social media, or have more advanced training needs, we'll help you learn what you need to succeed.

Are you a Publisher?

Are you a Publisher?

There's a workshop for that. Our half-day Introduction to Social Media Marketing for Publishers will give you an overview of concepts, approaches and tools, and help you develop your social media strategy.

Do you run your own business?

Do you run your own business?

There's a workshop for that. See also our dedicated web design, branding and marketing agency for small businesses, startups, entrepreneurs, freelancers and consultants: Small Business Studio.

HOW TO: increase your followers on Twitter

HOW TO: increase your followers on Twitter

16 August 2010

Once you’re on Twitter with a nice branded profile, tweeting appropriately and engagingly and following key people in your community, it’s time to build your followers. Why do you want to do this? Because building followers on Twitter is like building up your email list. Once you have a sizable list, you can announce your [...]

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HOW TO: Organize a tweetup

HOW TO: Organize a tweetup

03 January 2010

This article is a revised and edited version of one that appeared on Publishing Talk on 24 Dec 09. Social media types are coming out of their bedrooms and emerging, blinking into the light of real-life social interaction! Actually, I never believed that stereotype. But what started as homemade media and geeks behind keyboards is finding [...]

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HOW TO: Use tags in your Facebook status

HOW TO: Use tags in your Facebook status

20 October 2009

One of the things that make the social media world go round is tagging. In Facebook, you can already tag people in embarrassing photographs, as any Human Resources department can tell you as they screen interview candidates. You can also tag them in notes that they’re mentioned in. Now you can also tag people – and [...]

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Twitter beats press ban on Parliamentary reporting

Twitter beats press ban on Parliamentary reporting

13 October 2009

Twitter came into its own for journalists in June this year, when it became the primary way to get news out of Iran during the aftermath of the election following a press ban. A less dramatic, but significant, example of this happened today in the UK. The Guardian newspaper was gagged from reporting a question to [...]

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HOW TO: followfriday

HOW TO: followfriday

28 August 2009

It’s Friday, which can mean only one thing: across the Twitterverse, people are recommending other people to follow using the hashtag #followfriday. For those new to Twitter, hashtags can be confusing. #followfriday is the most prolific of these, and a good one to start with, not least because it can help you to find interesting [...]

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Tweeter Madness

Tweeter Madness

05 August 2009

Tell your children! Social networking causes brain damage and autism! Increases risk of cancer! Leads to loss of identity! Watch what actually happens when their brains are rewired! See how social networks result in suicide! Yes, over the weekend more Reefer Madness style moral panic about social networks broke loose. This week’s contender for the Susan [...]

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Jon Reed

The bespoke training session was perfectly pitched, with a great balance of information, advice and useful tips. All the attendees left inspired and motivated.

Rachel Ogden, Managing Director, Inpress

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Introduction to Social Media Marketing for Publishers

Thursday 23 September, 10am-2pm, London

 

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